5 Simple Digital Marketing Tips
All small and upcoming businesses are making a dash for digital marketing tips so that they can also tap into the ever-growing client base on the internet. It is an effective way of marketing when the right techniques are used since more than 50% of the world’s population has access to the internet today. Adults that are decision makers are probably the biggest targets since they are the ones that get to decide how to spend their money, and most of them do quite a number of things on the internet such as accessing their social media pages, sending emails, researching, or just reading the news. This means that digital marketing is what every small business or start-up should adapt to. In this article, we are going to look at 5 simple digital marketing tips to beat your competitors.
Eggs in Too Many Baskets
One of the biggest mistakes that newbies do is to try and do everything at once and yet they aren’t very experienced. They try to open up multiple social media accounts, set up PPC campaigns, blog, and many other things. The truth here is that less is more for those that are just starting up, keeping their focus and consistency steady. Consistency is what can get the business off the ground in digital marketing. Doing too many things at the same time will divert your focus and you won’t be able to determine the campaigns that work and those that don’t.
Find Your Place in Social Media
Social media is a very powerful tool with 81% of Americans having social media accounts as of 2017. A small business can start off by working on social media sites that they are comfortable with, before moving on to others. Weigh the platforms and stick to the ones giving the business the most interactions.
Influencer marketing involves paying or inspiring influential people so that they can get the word out about a business. Influencers are very effective in social media circles and one of the best sources of referrals. Consumers are more likely to make a purchase when referred by a person that isn’t a blogger.
Don’t Underestimate Having an Email List
Email lists are very effective and people that purchase products through email tend to spend more and are more likely to share the content on social media. Not many new businesses think of email lists, which could give your business an upper hand over the competition.
The 80-20 Rule for Content
This is a rule whereby 80% of the success comes from 20% of the effort put in. this means that the 80% should show value in the form of content that is unique, fresh, timely, relevant, and solves real problems for the target audience, while 20% focuses on promotions. This means that the 80% shouldn’t be sales-y.
Havoc Digital – For Marketing Tips
For fast and effective digital marketing campaigns, it would probably be best to hire a professional to get the job done for your business. Havoc Digital is a digital marketing company that aims to increase visibility, visitors, and rankings with regards to the business, focusing on SEO and digital marketing. Some of the other things that Havoc Digital does include:
- Social media marketing
- Google Ads
- Website auditing
- Reputation management
- Content marketing
- Web design
- Graphic design
- Hosting and email services
By using the right digital marketing strategies, your small business or start-up can be propelled to heights that you could never have dreamed of. This is very possible if you hire the services of professionals like Havoc Digital since they will know the exact techniques to use for your particular business to give it visibility and more traffic.