CONTENT MARKETING STRATEGIES THAT WORK:
Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, in a strategic way. The main idea here is to make the customer take action. Many companies are using content marketing to drive traffic to their businesses. It can be a tricky affair if one doesn’t really know how to go about it, but reaching out to an experienced digital marketing company can easily solve that problem. This is because they are professionals and know all the hacks to make it work for your business. In this article, we are going to focus on content marketing strategies that work.
A blog is what will put information about your products and services, out there, boosting your SEO and also making your brand more authoritative. You can use your blog and also post to other blogs as a guest, using backlinks to your website or blog. This will make your content have more viewers. You will need to:
- Figure out what the audience wants to read
- Regularly create interesting, shareable content
- Guest post on influential bloggers websites
Most people think that an eBook has to be lengthy, and that puts them off. It can be a very short one that gives your visitors an interesting read. You can get more email contacts by offering it free when people sign up. Some of the things to do include:
- Ensuring it is visually appealing
- Including statistics, numbers, and quotes
- Make it an incentive on signing up to emails
One of the most effective ways of connecting with your audience is through videos since they are easier to digest and they are easier retained in the memory as compared to words. When creating the video, put yourself in your customer’s shoes and focus on things they would like to know or have clarified. Think of how you can solve their problems.
One of the best ways of passing information is through statistics and numbers, which can be given in infographics. Infographics that are well designed and have accurate and updated details can work wonders for your business. Ensure that they are facts can tell your story in a good way.
Social Media can be used to show your personality and content. It is perfect because the different platforms have millions of users. A good hack is to create discussions that are engaging and be yourself.
Havoc Digital – Content Marketing
If you’re looking for a professional company to do your content marketing for you, Havoc Digital have what it takes. This is a digital marketing company with experienced professionals that can take your company to the next level. They can bring traffic to your company, not only using content marketing but through the following ways as well:
- Social media marketing
- Google Ads
- Website auditing
- Reputation management
- Web design
- Graphic design
- Hosting and email services
If you’re after driving more traffic to your business, content marketing is just one of the ways to do it. You can also try some of the other methods listed above, which Havoc Digital can professionally do for your business.