Common Google Ads Mistakes
Every business aims at driving more traffic to their websites or products. There are many digital marketing ways to get this done such as social media marketing, SEO, and Google Ads. Google Ads is one of the most effective leads and sales generation for small business digital marketing if done the right way. There are, however, many things that you should avoid if you want your Google Ads campaigns to be a success, and that is what we are going to take a look at in this article.
Uncheck the default search partners and display network
When setting up the campaigns, the default search partners, and display networks are usually checked by default. Most people make the mistake of not unchecking them. You want to uncheck them since their click conversion rates are notoriously low and drive up the cost. You want your searches to only appear to people actively searching for you, and not your ads being placed on relevant websites by Google. It will be costlier.
Aim for a minimum of 50-100 negative keywords
Start off with a minimum of 50-100 negative keywords (irrelevant keywords) and then work on expanding them. You can use various online tools such as SEMrush or Ahrefs and other keyword planner tools to get more negative keywords. You need to figure out the exact terms people use when searching for your ads so that you can figure out the keywords that are irrelevant and add them to the negative keywords.
Setup as many conversion actions as possible
Many people still set-up campaigns without checking the conversion rates, such as the keywords that are performing well. Campaigns should be optimized for conversions so as to make the most out of your investment in the campaign.
Poor Keyword Research
Most people don’t do thorough keyword research and yet there are tools like the Google Keyword Planner. The keywords should be as specific as possible.
Havoc Digital – Google Ads
Google Ads is one of the most complex things to understand when it comes to network marketing. It has a learning curve that could take months to learn, and still not work once you begin your campaigns. There is a lot of trial and error before you actually get what will work best for your business. Due to these factors, it is probably best to hire experienced professionals that know all the aspects of Google Ads. Havoc Digital is your number one bet when it comes to this, being an experienced digital marketing company with the knowledge and muscle. They know all the right tools to use, have experience with keywords, and are constantly researching Google for the latest Google Ads hacks. Aside from Google Ads, the company also offers services such as:
- Social media marketing
- Google Ads
- Website auditing
- Reputation management
- Content marketing
- Web design
- Graphic design
- Hosting and email services
Google Ads isn’t something you’ll just want to jump out of bed and try out. It could end up draining your advertising kitty without any results. Let havoc Digital take care of the specifics for you, while you concentrate on other factors of your business.