What Not to do with SEO
SEARCH ENGINE OPTIMIZATION (SEO) is one of the most effective internet marketing strategies when done the right way. It can easily propel your business to the top of search engines and drive more traffic to the business. Most of the time when we talk of SEO, people only seem to talk about what should be done, forgetting some practices that should actually be avoided. Some of the things you’ll constantly hear include using analytics to measure performance, keyword content, using links, relevant content, and mobile-friendly websites, among other things. We are now going to take a look at some things that experienced digital marketing consultants will tell you not to do with SEO for inbound marketing.
Don’t copy large pieces of external content
In SEARCH ENGINE OPTIMIZATION, when you copy your own content, it doesn’t harm nor help your SEO, however, this isn’t the case if you copy someone else’s work. Content that isn’t original ranks poorly with search engines, the effect worse when one copies large segments.
This is different from syndicated content, where your content is hosted on other websites or blogs since syndication can actually increase conversions when done right. It is, however, safer for one to guest blog since syndication is tricky and should best be done by professionals that understand it and have links to high authority sites.
Don’t link of external sites too often
Linking to external sites too often has negative effects on SEARCH ENGINE OPTIMIZATION with Google even penalizing outbound links that are unnatural. Linking too often makes your content look spammy, which means high bounce rates. Another thing is not to link to sites with adult content or gambling.
Don’t overuse keywords
Overusing keywords is something that actually puts off customers, meaning that the conversions are less. This means that the content will have high bounce rates that result in a lower ranking. The trick here is to use synonyms
Don’t try to cheat the system
Search engines are becoming smarter by the day and they are now penalizing practices such as the purchase of back-links, use of hidden links, and taking part in link networks. The quality of the content used in these schemes will also lower in quality, which plays a big role in generating higher quality inbound leads.
Havoc Digital – SEO Marketing Professionals
SEARCH ENGINE OPTIMIZATION isn’t as easy as it sounds, and besides, it is something that takes time. You need to figure out what works and what doesn’t, and then adjust what doesn’t work while running with what works. Not everyone has the time to do this, but that is where Havoc Digital comes in. this is a professional digital marketing company with years of experience with SEO. They are the best placed to know the SEO strategies that work and those that don’t, in order for your business to rank well in search engines. They not only deal with SEARCH ENGINE OPTIMIZATION, but also focusing on other digital marketing practices such as:
- Social media marketing
- Google Ads
- Website auditing
- Reputation management
- Content marketing
- Web design
- Graphic design
- Hosting and email services
SEARCH ENGINE OPTIMIZATION is something that requires patience before you actually start receiving quality traffic and potential leads. Havoc Digital understands this and also knows all the hacks to make it succeed faster, meaning more traffic, potential leads, and business for your website.